Moto Guzzi California 1400 Custom breaks the barriers of monotony and it approaches to enter the scene in one of the most influential American magazines.
For the first time in history a Moto Guzzi is crowned one of the “Best of the Best” by Robb Report, the magazine American, for 37 years the most authoritative point of reference in the luxury sector globally, include the brand new Moto Guzzi California 1400 Custom made in Italy in Mandello del Lario in its “Best of the Best” Luxury Portfolio for the year 2013
Posted in twelve international editions, for 25 years, Robb Report gives prints each June its “Best of the Best” that is, according to the editors of the magazine, “the culmination of the search for a whole year to discover the most extraordinary products and services. “It is indeed a great ranking of the best the world has been divided into themes such as” Wheels “,” Journeys “,” Style “,” Leisure “,” Home “and” Wind & Water “.
For the May 2013 “Best of the Best ‘Robb Report has award-winning technology, style and charm of the new Moto Guzzi California 1400 Custom, which won the coveted award in the category” Cruiser Motorcycles. ” It is a new, very important for the large motorcycle consecration of the “mark of the eagle” around which Moto Guzzi organized, starting from the Milan EICMA Motor Show 2012 media show a long road that has involved hundreds of journalists in the previews of Cannes, Monte Carlo, Barcelona, and in the last month, Los Angeles to debut on the U.S. market.
The biggest Moto Guzzi ever built before not only won critical acclaim – with outstanding reviews from the press information and specialized – but the heart of a famous Hollywood star like Ewan McGregor. The Scottish actor has chosen to tie their image to that of Moto Guzzi California 1400 and become the protagonist of an extraordinary photographic campaign with the California Touring and Custom models entirely taken on the coasts and in the deserts of Western Australia.
Founded in 1921 and acquired in 2004 by the Piaggio Group – European leader in the two-wheeler sector – Moto Guzzi has been in operation 92 years in the same factory in Mandello del Lario, which houses a very complete museum of the “mark of the eagle” and is one of most popular destinations of motorcycle enthusiasts from around the world. Due to the success of their ranges of motorcycles, the result of an investment strategy that involved both the R & D is the restoration of the historic establishment, Moto Guzzi in 2012 – in sharp contrast to the performance of the European market of the bike – recorded an increase of 15.3% in sales of motorcycles (6,664 vehicles compared to 5,763 in 2011, which already had registered a growth of 30% year on year). Progression, that of the motion of Mandello del Lario, which is confirmed in the first quarter of 2013: Moto Guzzi has in fact posted a growth of 27.9% in volume and 35.9% of sales despite the negative trend in the European market.
Powered by a brand new, powerful V-twin 1400cc – the biggest engine of this type ever produced in Europe – the Moto Guzzi California renews the myth of a great Italian motorcycle, among the most famous in the world. Imposing, magnificent, precious in its finishing, equipped with the best and most advanced electronic technology to control, characterized by a style that recalls the timeless elegance of every Moto Guzzi, the new California 1400 represents a sum of records. From the powerful 1400cc engine in the classic Moto Guzzi V architecture with cross drive shaft, to ride by wire, until the cruise control, ABS, Traction control: all about California 1400 Touring and Custom helps to combine the best of the latest and most advanced technology with the myth of the Moto Guzzi brand.