BMW for High-End Motorcycles

The German automaker BMW , BMW Motorrad motorcycle division, the source of know-how in the development of motorcycles talks upscale, Chennai ready to fight two-wheeler maker Hero MotoCorp Ltd. major opponents Bajaj Auto Ltd, has been with the partners signed a similar agreement.

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“That’s right, we are in negotiations with BMW, the” TVS Chairman Srinivasan COME Sunday, said in an interview. “We are looking for a technology contract; I will not at this time be able share more details.”

Pu Bajaj Auto in the Austrian manufacturer KTM bike has 47 % stake. Hero Moto Corp also announced a technical link with headquarters in the United States of motorcycling company, Erik Buell Racing LLC. (CRC) engine.

Hindu Business Line reported July 8, TVS Motors is exploring options for a potential match with BMW Motorrad. Srinivasan stake sale will not be considered a partner told this reporter.

Citing unidentified people, the newspaper reported that the agreement includes sharing technology, and can also extend to joint marketing partnership is possible.

“We are proud, that we have with BMW, we come to the public on this partnership and we will at the appropriate time, but not in the distant future, for more details,” Srinivasan said Sunday.

In the British “Financial Times” interview with the German edition, Hendrik von Kuenheim, president of BMW Motorrad, praised production facilities of TVS Motor. TVS Motor Kuenheim from the studio with the formula.

TVS Motor in Hosur (Tamil Nadu), Mysore (Karnataka) Nalagarh (Himachal Pradesh) plants, with the exception of Indonesia Karawang.

BMW Motarrad Husqvarna motorcycles in addition to their own. In the past, the company says it is introduced Hauqvarna brand in India.

Husqvarna Motorcycles In July 2007, Italy, bought a BMW. BMW Motorrad plans to continue operating as an independent company Husqvarna Motorcycles.

Production Husqvarna motocross, endure and super moto motorcycles. As Husqvarna KTM, specializes in off-road machine and dual-use should also be noted that the KTM in the same competitive space .

Brand Building

According to industry experts, it is imperative for Indian companies with high-end technology, the brand competition and global companies in the field of performance motorcycles.

“While low -end bikes for these companies is still the bread and butter segment, and ultimately, a shift towards a higher displacement engine and segments such as sports, recreation and racing. Indian manufacturers gain advantage is not limited to technology, but a brand promotion, which is necessary in sales in world commodity markets, “said the cable with Deepesh, Automotive Council Executive Director IHS.

Lasso said, that Indian companies may look abroad to participate in drag racing, including Honda and KTM Husqvarna and other companies active participation.

For example, through its alliance with EBR Racing, Hero Moto Corp will be the first to enter the motorcycle racing world. The company will celebrate its races in the field, sponsoring two teams: Team AMSOIL hero and the hero of the Indian two-wheeler company in any Professional Racing National Guard AMA Superbike Championship first.

TVS Motor in partnership with the movement of the former BMW also help arrest the market share decline. In the previous year, the turnover of the company has slipped to fourth place.

In the last financial year, the sector of Indian two-wheeler has increased by 14%, sales of 13.4 million units. While other manufacturers have posted double-digit growth, TV sales rose 7 % to 1,895,500 units. This year, its market share fell 1.65 percent.

Automotive cable IHS said the cost installation, high capacity in India will encourage this link in the Western market to create a series of entry-level bike.

“In the world, there are 200cc bikes and people prefer compact bike is a great opportunity,” he said.

Currently, TVS not the technology, the engine over 180CC motorcycle.

“Marriage can be the harbinger of both companies,” said the cable. “While BMW will get a compact bike rides, TVs can get the technology to produce high -end bikes. “

In addition, BMW, which is important because of its global competitors, such as Harley Davidson and Triumph both already present in the country.

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